Meghan O'Brien
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Great Clips Social

Snapchat ad

To cut through Snapchat’s clutter, we cut to black, turning people’s phones into makeshift mirrors and prompting them to get a haircut.

Results: 22% increase in Online Check-Ins // Swipe-up rates 4x Snapchat’s success benchmark
Awards: Webby Honoree, Silver at The Show 2019,  Digiday Best Use of Snapchat Finalist, Silver at regional Addy’s

 
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Monster Jam Lens

We put fans behind the wheel of the Great Clips monster truck, allowing them to see themselves in full gear plus a first-person POV from inside the truck. We also included engine idle sounds and tapping to rev up.

 
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Instagram Post

We created a swipe-able “hairousel” to remind people it’s time to get a fresh cut for fall.

 
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Snapchat Ad

To show before/after photos in a whole new way, we replicated the familiar “refreshing” interface to encourage Snapchat users to refresh their style. A quick swipe up let them check in online right then and there.

AGENCY: PERISCOPE
CD: JEN NEIS, JIM MCLARTY
CREATIVES: MEGHAN O'BRIEN, JOSH GLOE