To help inspire shoppers’ fall fashion, JCPenney hosted 20 closet pop-ups in malls throughout the country during Fall Fashion Week 2017. At the end of the week, one lucky winner was announced as part of the JCP Dream Closet sweepstakes.
Closets contained the latest fall trends, which shoppers could learn more about.
Goodie-bags and makeovers from Sephora stylists were available when shoppers visited store locations.
To direct shoppers to our pop-ups, we shot one of our closets and placed the images throughout the mall.
We partnered with influencers to raise awareness of JCP’s new fall line and the Dream Closet sweepstakes.