Meghan O'Brien
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JCPenney Fall Fashion Week

To help inspire shoppers’ fall fashion, JCPenney hosted 20 closet pop-ups in malls throughout the country during Fall Fashion Week 2017. At the end of the week, one lucky winner was announced as part of the JCP Dream Closet sweepstakes.

experience

experience

Closets contained the latest fall trends, which shoppers could learn more about.

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freebies

freebies

Goodie-bags and makeovers from Sephora stylists were available when shoppers visited store locations.

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SIGNAGE

SIGNAGE

To direct shoppers to our pop-ups, we shot one of our closets and placed the images throughout the mall.

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awareness

awareness

We partnered with influencers to raise awareness of JCP’s new fall line and the Dream Closet sweepstakes.