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WHAT IS FIGGY PUDDING?

Most Americans only know figgy pudding from the classic holiday song “We Wish you a Merry Christmas.” But what actually IS figgy pudding? To launch the limited-time flavor SPAM® Figgy Pudding, the song was reimagined with new lyrics that speculate about the figgy flavor - sung by classic holiday characters.

 
 

AGENCY: BBDO MPLS
CCO: LAURA FEGLEY
CD: TAYLOR SNYDER
DESIGN DIRECTOR: IAN MCALLISTER
CREATIVES: MEGHAN RONGITSCH, MATHEW CERMAK, BRIT RYAN
PRODUCER: PETER MCLARNAN