meg - senior art director
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The Queen of Protein

Turkey is a lean, versatile protein option that’s often overlooked and forgotten about.

So, as the category leader, we gave Jennie-O their rightful seat on the throne as the Queen of Protein. In her medieval-meets-modern Queendom, turkey reigns supreme and serves to remind consumers of the endless and delicious meals one can make with Jennie-O Turkey.

 

SOCIAL

To further extend our reign and promote some tips and tricks, we created content specifically for social.

 

recipe photoS

We captured new recipe content that lived in the world of our Queendom.
Shot by: Colleen Guenther

 

AGENCY: BBDO MPLS
ECD: LAURA FEGLEY
CD: TAYLOR SNYDER, JT STEINERT, ERIC HANSEN (SOCIAL VIDEOS)
DESIGN DIRECTOR: IAN MCALLISTER
CREATIVES: MEGHAN RONGITSCH, JOSH GLOE, JOANNA STUBBINS, OLIVIA BOONE
PRODUCER: PETER MCLARNEN
DIRECTOR: RAMI HACHACHE