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Wrappin with Coolio

Everything is better wrapped in bacon. Even gifts.

To prove it, we helped Hormel Black Label Bacon create the most deliciously decorative and sizzlingly scented wrapping paper the
holidays have ever seen. Then, we partnered with rap legend, Coolio, to take us to wrap schoolio. In an exclusive webisode called Wrappin’ With Coolio, we feature gift wrapping tips and a special recipe created by the Coolio himself.

The result? 350,000,000 impressions, 10,000 consumers gave the gift of a whiff, and behind the scenes memories to never be forgotten.

 

SOCIAL ADS

Social posts promoted and linked out to our content/website.

 

THE WRAPPIN KIT

 

MICROSITE

All of the work drove to a microsite where consumers could enter to win their wrapping kit, see wrapping paper details, as well as watch additional wrapping content.

 

AGENCY: BBDO MPLS
CCO: LAURA FEGLEY
CD: JT STEINERT
DESIGN DIRECTOR: IAN MCALLISTER
CREATIVES: MEGHAN RONGITSCH, MATT CERMAK, BRIT RYAN, JOANNA STUBBINS
PRODUCER: PETER MCLARNAN